A couple holding their marriage certificates pose for photos at a marriage registration center on 14 February 2019 in Qingdao, Shandong Prov...
From swapping house roles, paddy water racing while carrying the girlfriend on the back to star-crossed lovers or getting married en masse, here are some of the most interesting Valentine's Day. The Qixi Festival, also known as the Double Seventh Festival or Qiqiao Festival, is the most romantic of all traditional Chinese holidays. It’s a time to celebrate star-crossed lovers with grand romantic gestures, boxes of chocolates and the singles go for a wild and weird shopping extravaganza in longing for the true love.
Chinese shoppers have been spending more for their loved ones ahead of Valentine's Day, igniting the festive domestic market. Gift-givers, in the hope of wooing their love interests, are increasingly turning to online shopping, as data from major digital retailers showed a roaring demand for flowers in the days before 14 Feb. Sending flowers is a time-honored tradition to celebrate the romantic day. In just three days, 500,000 roses and tulips from plantations in southwest China's Yunnan Province have been snapped up on Alibaba's group-buying service Juhuasuan.
Meanwhile, orders for flowers grew by 69 percent on Alibaba's Taobao marketplace, with orders for roses up 220 percent. Flower sales soared 339 percent on another e-commerce giant JD.com over the same period. Preserved fresh flowers, bouquets in boxes and mixed-color roses were the top three best selling products. Shoppers are also linking their Taobao accounts with those of their sweethearts as a new way to spread their love. Over 12 million couples have linked their accounts together over the past year, according to Taobao. Alibaba officially rolled out the new function "relative account" on 01 February 2018, which allows its users to pay for each other.
Valentine's Day gifts of special interest -- a handcrafted book with personal photos or useful household supplies -- are also more attractive to Chinese consumers. In their everyday conversation via the Taobao app, Xie knows what his girlfriend wants. He plans to surprise her with a four-leafed clover necklace. Besides 14 Feb, lovers across China celebrate the traditional Chinese Valentine's Day, or the Qixi Festival, which falls on the seventh day of the seventh lunar month. The coming Lantern Festival, which falls on the 15th day of the first lunar month, is also an important day for Chinese couples. In ancient times, young men and women usually went out into the streets and met each other on the day when the curfew was lifted.