AI Visibility Action Plan

Justin Cutroni, Director of Product at Trustpilot: Why brand discovery is moving beyond search? The way consumers discover businesses is und...

Justin Cutroni, Director of Product at Trustpilot: Why brand discovery is moving beyond search?

The way consumers discover businesses is undergoing a structural shift. Instead of typing short keywords into search engines and browsing pages of links, people are increasingly asking full questions and receiving direct, synthesized answers from artificial intelligence systems. In this new discovery model, visibility is no longer just about ranking on a results page — it’s about being the source AI systems choose to reference or recommend.

To help organizations adapt, Justin Cutroni, Director of Product Evangelism at Trustpilot, is leading a three-part live webinar series titled The AI Visibility Action Plan. This Webinar is designed to help businesses understand how AI-driven information retrieval is reshaping brand exposure and what practical steps are needed to remain discoverable in this evolving landscape.

Across three sessions, the series explores how conversational AI selects sources, how reputation and structured data influence recommendations, and how companies can position themselves to appear in AI-generated answers. The focus is not just technical optimization, but strategic adaptation — aligning content, credibility, and digital presence with how modern AI systems evaluate information relevance and trust.

Each session requires individual registration, beginning with Webinar 1. The goal is straightforward: ensure your brand remains visible in a world where AI increasingly mediates what people see, trust, and choose.